Prospero's Books: Penguin reimagines reading with the iPad

Check out this great promo video from PenguinDigital. It's an exciting, very proactive look at how publishing could/should evolve.

They cover everything from "See Spot ... " to "Gray's Anatomy" (no, not THAT "Grey's Anatomy", the real one ...)

Oddly enough, it reminds me of Peter Greenaway's 1991 movie, "Prospero's Books", a highly polemical re-imagining of Shakespeare's "The Tempest" that thoroughly embraced the idea of multimedia in its storytelling and how Prospero's magic worked.