He has refered to what Google does as "stealing"

From the Telegraph: "Rupert Murdoch, chairman and chief executive of News Corporation, is considering removing his newspapers’ content from Google’s search index."

I think this might be a potent weapon against the Internet devaluation of content. One, the audience becomes that much more appealing to advertisers as it's presumed (and rightly so) that the WSJ reader is a well-heeled audience. Two, he can better control ads running via ad networks because he can data-mine the audiences of all his properties thereby moving away from $1 CPM ads to ads with a much higher CPM.

It will be interesting to watch ...

in reference to: Rupert Murdoch could ban Google access to his newspapers' content - Telegraph (view on Google Sidewiki)